Advertising on SLCompare

SLCompare carries advertising on the pages renters are already using. You book it yourself in the Advertise tab of your portal, pay from your wallet, and it goes live once we've looked at it.

Prices are at slcompare.com/pricing.

What you can buy

Skyscrapers — the tall banners down the left and right of the page. Separate slots for the homepage, Land & Parcels and Breedable Markets.

Homepage banner — the wide banner across the top of the homepage. The most prominent placement on the site, and homepage only: on the category pages that space belongs to the rotating estate banners, which businesses earn by uploading artwork to their profile rather than by paying.

Featured listings — your own parcels or stalls lifted above the regular results with a ★ marker.

Zone sponsorship — your name at the top of one zone's results, like Breedables or Roleplay — Gorean. One sponsor per zone at a time.

Category pages only carry ads from that category. A land estate can advertise on the homepage and on Land & Parcels; a breedable market on the homepage and on Breedable Markets. It keeps the pages useful for the people reading them.

You buy rotation, not a fixed spot

Banners share their positions. Every advertiser takes a turn in every slot, moving between the left and right margins and up and down the stack, so nobody is permanently at the top and nobody is permanently at the bottom.

That is why more slots are sold than there are positions on screen. What you are buying is a share of the rotation, not a place on the page.

Zone sponsorship is the exception: one sponsor per zone, exclusively, for as long as it runs.

Making the ad

Two ways, and you can use either for any placement.

Build it in your portal — pick an icon, a title, a tagline and colours, and watch it draw itself as you type.

Upload your own image — your artwork, exactly as you made it.

Sizes are Second Life texture sizes, so you can make them the way you make anything else:

Upload something a different shape and we fit it rather than cropping it — nothing gets cut off, but there will be empty space at the edges, and the uploader tells you when that is about to happen.

An uploaded image is the whole ad: no title, no tagline, no button drawn over it, and the whole thing is clickable.

Where it goes when clicked

A web address, or an in-world location — secondlife://Region/128/128/25 works. It has to go where the ad says it goes, and keep working for the life of the booking.

You can also show a short message instead of a link, for a built ad.

Booking, review and your time

Every ad is reviewed before it goes live.

Your time starts when the ad is approved, not when you pay. An ad sitting in review is not spending your days.

If we can't approve it, we tell you why and you have 24 hours to fix and resubmit — free, the original booking still stands. If you don't resubmit in that time, the payment goes back to your wallet automatically.

Featured listings are not reviewed. There is no artwork to look at and the listings are your own, already on the site, so featuring starts the moment you confirm.

If a slot is full, you can still book. Your ad is reviewed in advance and goes live automatically as soon as a slot frees, in the order bookings were made. Your days start then, when it begins being seen.

Extending

While an ad is live you can extend it, as long as nobody is waiting for that slot.

The extension starts when the current booking ends rather than the day you buy it, so nothing is lost by doing it early — and the ad stays live throughout with nothing to re-approve. You pay whatever the price is at the time you extend, including any discount then running.

Paying

Advertising comes out of the same wallet as your plan, topped up in-world at an SLC ATM. One balance covers everything.

Booking needs a registered business and, for most placements, a paid plan — see the plans.

The rules, briefly

The full version is at slcompare.com/advertising-terms, and it is worth a read before you make anything. The parts that come up most:

Not ready yet?

Get in touch with subject General and tell us what you have in mind. Not registered? Listing is free, always — start here.