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Getting started

Running your business on SLCompare

Your portal — listing, plans, wallet, managers, analytics and what renters see.

6 min read

Everything after setup happens in your portal at slcompare.com/portal. Sign in with the email you registered with; we send a code, so there's no password.

Your listing

Update any time:

Business name, description and your own website
SL avatar name and contact email
Logo (square, resized to 400×400) and banner (wide, 1024×256)
Brand colours, used on your featured banner and name tags

Your logo appears beside your name across the site, so it's worth uploading one.

Your own page

Land — slcompare.com/estate-agents/your-name
Markets — slcompare.com/markets/your-name

Always live, always free. Share it in your profile, in group notices, or on your own site.

Your address is permanent. It's set from your business name when you register, and renaming the business afterwards changes the name shown on the site but not the address. That's deliberate — every notecard, group notice and profile pick you've handed out keeps working. Pick the name you want to live with, and if you truly need the address changed, ask us.

More than one business

Plenty of owners run two — a land estate and a market, or several markets. Which email you register each one with decides how they're kept, and it's much easier to choose at registration than to change later.

Same email for all of them — one login, one portal with a switcher to move between businesses, and one wallet that funds every plan you hold. Top up once and it covers all of them.

A different email for each — a separate login, a separate portal and a separate wallet for each business. Nothing is shared, including the money.

Which to choose

Same email if it's all you. Different emails if a business has its own manager running it, or its own money to keep separate.

Wallet and managers don't work the same way, and this catches people out. The wallet belongs to the account, so on a shared email every business draws from one balance. Managers are added to one business at a time, so someone helping with your market doesn't get access to your estate. One is shared, the other isn't.

Plans

Listing is free, forever. Paid tiers add visibility and tools rather than unlocking your listing:

FreeListed, searchable, your own page, live bridge data
PremiumAnalytics — who sees your listings, what they click, search trends by zone
ProFeatured listing cards, appearing above regular results, banner ads
EliteHomepage banners, zone sponsorship, priority support

See current prices at slcompare.com/pricing.

Your wallet

Plans and advertising are paid from a wallet you top up in-world at an SLC ATM. Top up once and everything draws from the same balance.

Renewals are automatic. We email you before anything is taken — five and three days ahead for monthly plans, and further ahead for annual ones. If your balance is short when a plan falls due, it lapses rather than part-charging.

Top-ups are non-refundable. L$ in your wallet can't be withdrawn.

Analytics

On Premium and above, the Analytics tab shows how your listings are doing: impressions, clicks through to Second Life, comparison appearances, which of your listings draw best, and search trends by zone.

Your figures are yours. No other business can see them.

Managers

Add up to two people to help run your portal. They sign in with their own email and can only do what you allow.

To add one: Portal → Managers, enter their email and SL username (firstname.lastname, not a display name), tick the permissions, then Add.

Permissions you can grant:

Edit business name, description and website
Upload or delete logo and banner
Change brand colours
View listings and bridge status
View analytics
View auctions
Remove all listings

Managers can never delete the business, and can't top up the wallet or see its transaction history. A manager given wallet access sees the balance so they know where things stand — nothing more. Only the owner moves money.

Need more than two? Ask us.

Pausing

Taking a break? Portal → Pause. Your listings come off the browse pages, your bridge goes quiet, your page is hidden. Nothing is deleted. Unpause and the bridge reconnects on its own.

Useful when: doing maintenance, renaming units, moving sims, or rebuilding.

Removing all listings

Portal → Remove all listings clears your parcels or stalls without deleting the business. Your bridge stays connected. Reload by touching each available unit (States → Save Available).

Useful when: moving sims, major price changes, or clearing stale data.

Deleting your business

Touch the bridge → Delete listing → confirm. That removes your listings, your page and your bridge registration, and can't be undone.

If your estate was also listed by our scraper, tell us so we can remove that too.

Visitors — markets only

Stall listings show a 7-day visitor chart, so renters can compare how busy markets are.

We count people, not minutes. Your bridge checks who is on your parcel every few minutes and counts how many different avatars it saw over the day. Someone who stays all afternoon counts once. Someone who comes back tomorrow counts again tomorrow.

That is deliberately not Second Life's traffic score. Traffic is measured in avatar-minutes, so one avatar sitting still all day outscores fifty people passing through — which is why camp chairs and lucky boards exist, and why most renters have learned not to trust the number. Standing still for longer does not make you more people, so it cannot inflate a visitor count the same way.

It counts your parcel, not the whole region. If your sim also has an auction house on its own parcel, its crowd is counted there rather than added to yours.

The chart shows completed days, so today's figure appears tomorrow. And this is measured by us rather than reported by you, which is what makes it worth showing a renter.

To stop sharing it: touch the bridge → Visitors: OFF. Nothing is published while it is off, and your chart simply does not appear.

If we contact you

We may pause or suspend a bridge if there's a problem with a listing.

Paused — temporarily off. Get in touch and we'll explain.
Suspended — contact us with your bridge serial.

We'll always work with you to sort it out.

Also worth knowing

Breedable markets can add the auction schedule — your auction times on one public page, with a link of your own for patrons. Auction plans are separate from the tiers above, with their own Basic and Premium, paid from the same wallet.

More on getting started
Getting started on SLCompareWhat SLCompare is, what listing gets you, and the five steps to go live.Advertising on SLCompareSkyscrapers, homepage banners, featured listings and zone sponsorship — what each one is, how booking works, and what happens if we can't approve an ad.
Something unclear, or not working the way this says? Tell us through the contact form — guides get fixed faster than notecards do.
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